Who is this guy?
My name is Yuval and my favorite word is "Why".
Apart from being very curious about anything, I always seek to know the reason for everything to bring the best solutions in my work.
My approach blends evidence-based decisions with rapid testing, to create products that feel effortless to use. I constantly explore new ways to work smarter, and find out how AI can accelerate my workflows.
I love to create and I appreciate a good design. Any design. I enjoy watching people craft smart logos, create smart campaign advertisements, or even hand-made guitars.
I find it intriguing balancing between business and development needs, that creates a seamless user-centric design.
I enjoy wave surfing, playing guitar or piano, or try to learn a new language.
My name is Yuval and my favorite word is "Why". Apart from being very curious about anything, I always seek to know the reason for everything to bring the best solutions in my work.
My approach blends evidence-based decisions with rapid testing, to create products that feel effortless to use. I constantly explore new ways to work smarter, and find out how AI can accelerate my workflows.
I love to create and I appreciate a good design. Any design. I enjoy watching people craft smart logos, create smart campaign advertisements, or even hand-made guitars.
I find it intriguing balancing between business and development needs, that creates a seamless user-centric design.
I enjoy wave surfing, playing guitar or piano, or try to learn a new language.
Who is this guy?
My name is Yuval and my favorite word is "Why".
Apart from being very curious about anything, I always seek to know the reason for everything to bring the best solutions in my work.
My approach blends evidence-based decisions with rapid testing, to create products that feel effortless to use. I constantly explore new ways to work smarter, and find out how AI can accelerate my workflows.
I love to create and I appreciate a good design. Any design. I enjoy watching people craft smart logos, create smart campaign advertisements, or even hand-made guitars.
I find it intriguing balancing between business and development needs, that creates a seamless user-centric design.
I enjoy wave surfing, playing guitar or piano, or try to learn a new language.
I love to create and I appreciate a good design. Any design. I enjoy watching people craft smart logos, create smart campaign advertisements, or even hand-made guitars.
I find it intriguing balancing between business and development needs, that creates a seamless user-centric design.
I enjoy wave surfing, playing guitar or piano, or try to learn a new language.
Work Experience
Freelance Product Designer
Freelance Product Designer
VertiGoes
VertiGoes
2026 - Present
2026 - Present
- Led UX strategy and product direction from the ground up for a mobile-first native app supporting people with vertigo.
- Led UX strategy and product direction from the ground up for a mobile-first native app supporting people with vertigo.
Product Designer
Product Designer
Rayzone Group
Rayzone Group
2024 - Present
2024 - Present
- Built AI-generated interactive demos as “Live-PRDs” to streamline design-to-dev handoff.
- Built AI-generated interactive demos as “Live-PRDs” to streamline design-to-dev handoff.
- Built the company’s first design system, applied on 4 different products, which received high praises from executives and users in international events.
- Built the company’s first design system, applied on 4 different products, which received high praises from executives and users in international events.
Product Designer
Product Designer
NINA Labs
NINA Labs
2022 - 2024
2022 - 2024
- 30% boost in user engagement for both B2C and B2B apps by enhancing user flows.
- 30% boost in user engagement for both B2C and B2B apps by enhancing user flows.
- 50% increase in operations productivity by overhauling brand guidelines and content strategy.
- 50% increase in operations productivity by overhauling brand guidelines and content strategy.
Volunteer Work
Community Moderator
Community Moderator
What Do You Think - Product Designers Community
WDYT Community
2026 - Present
2026 - Present
- I help building a different designers community, by organizing meetups where designers can talk an share their experiences freely. We often collaborate with companies from the industry to host events and bring new ideas to the table.
- I help building a different designers community, by organizing meetups where designers can talk an share their experiences freely. We often collaborate with companies from the industry to host events and bring new ideas to the table.
Education
UX Architect Course
UX Architect Course
Uxer
Uxer
2026
2026
- Taught by Dr. Ofer Monar, the course focuses on in-depth knowledge of cognitive psychology in complex systems, and how the human experience and behavior shape digital products.
- Taught by Dr. Ofer Monar, the course focuses on in-depth knowledge of cognitive psychology in complex systems, and how the human experience and behavior shape digital products.
B.A in Communication Design and Media & East-Asian Studies
B.A in Communication Design and Media & East-Asian Studies
Tel-Aviv University
Tel-Aviv University
2022 - 2024
2022 - 2024
- High scores in User Interface & Personas Research and Human Behavior courses. Score of 100 in Creative Advertising Design projects.
- High scores in User Interface & Personas Research and Human Behavior courses. Score of 100 in Creative Advertising Design projects.
- Highest graded student in the 3-year Chinese course with an average score of 95.
- Highest graded student in the 3-year Chinese course with an average score of 95.
- Represented Tel-Aviv University in the National Chinese Student Competition in Haifa University.
- Represented Tel-Aviv University in the National Chinese Student Competition in Haifa University.