I thrive in collaborative environments, working closely with product managers, developers, QA and other stakeholders. My approach blends evidence-based decisions with rapid testing and iteration to create products that feel intuitive and effortless to use.
Always exploring new ways to work smarter, integrating AI and no-code tools into my workflow to accelerate ideation, prototyping and eventually dev hand-off.
I find it intriguing balancing between business and development needs, with a seamless user-centric design.
I thrive in collaborative environments, working closely with product managers, developers, QA and other stakeholders. My approach blends evidence-based decisions with rapid testing and iteration to create products that feel intuitive and effortless to use.
Always exploring new ways to work smarter, integrating AI and no-code tools into my workflow to accelerate ideation, prototyping and eventually dev hand-off.
I find it intriguing balancing between business and development needs, with a seamless user-centric design.
Work Experience
Product Designer
Rayzone Group
Rayzone
2024 - Present
- Built AI-generated interactive demos as “Live-PRDs” to streamline design-to-dev handoff.
- Built AI-generated interactive demos as “Live-PRDs” to streamline design-to-dev handoff.
- Built the company’s first design system, applied on 4 different products.
- Built the company’s first design system, applied on 4 different products.
- Delivered a complex feature in the first 3 months of the new role.
- Delivered a complex feature in the first 3 months of the new role.
- Received high praise from executives on a system redesign that was presented at an international event.
- Received high praise from executives on a system redesign that was presented at an international event.
Product Designer
NINA Labs
2022 - 2024
- 30% boost in user engagement for both B2C and B2B apps by enhancing user flows.
- 30% boost in user engagement for both B2C and B2B apps by enhancing user flows.
- 50% increase in operations productivity by overhauling brand guidelines and content strategy.
- 50% increase in operations productivity by overhauling brand guidelines and content strategy.
Education
UX Architect Course
Uxer
2026 - Present
- I am currently enrolled in a specialized course taught by Dr. Ofer Monar. The curriculum covers cognitive psychology, advanced user research, statistics and research methods, dashboard and form design, role and task analysis, and practical product workshops.
- I am currently enrolled in a specialized course taught by Dr. Ofer Monar. The curriculum covers cognitive psychology, advanced user research, statistics and research methods, dashboard and form design, role and task analysis, and practical product workshops.
B.A in Communication Design and Media & East-Asian Studies
Tel-Aviv University
2022 - 2024
- Achieved high scores in User Interface & Personas Research and Human Behavior courses. Achieved the highest scores in Creative Advertising Design projects.
- Achieved high scores in User Interface & Personas Research and Human Behavior courses. Achieved the highest scores in Creative Advertising Design projects.
- Highest Score student in the 3-year Chinese course with an average score of 95.
- Highest Score student in the 3-year Chinese course with an average score of 95.
- Represented Tel-Aviv University in the National Chinese Student Competition in Haifa University.
- Represented Tel-Aviv University in the National Chinese Student Competition in Haifa University.